What’s with Marketing Services?
Outsourcing marketing activities to a specialized agency can be a smart move for businesses that want to achieve more effective and efficient marketing campaigns. While some companies may have in-house resources, they may not have the same level of expertise and experience as a specialized agency. By outsourcing to an agency, businesses can leverage the expertise of a team of professionals who are dedicated to delivering results.
Marketing is a multifaceted discipline that requires a range of skills, from strategic planning to creative execution. Specialized marketing agencies have teams of professionals with diverse skill sets, allowing them to offer a range of services to their clients. These services can include everything from brand development and market research to content creation and advertising.
Outsourcing marketing activities can also be cost-effective. Instead of hiring and training an in-house marketing team, businesses can work with an agency that already has the necessary resources and infrastructure in place. This can save businesses time and money while ensuring that their marketing campaigns are effective and efficient.
In addition to cost savings, outsourcing marketing activities can also provide businesses with more flexibility. For example, businesses can work with an agency on a project-by-project basis, scaling up or down as needed. This can be especially beneficial for businesses that have seasonal or cyclical marketing needs.
Overall, outsourcing marketing activities to a specialized agency can be a wise decision for businesses that want to improve their marketing efforts. By leveraging the expertise, resources, and flexibility of a specialized agency, businesses can achieve better results while also saving time and money.
Strategies fail, not because it was not thought of well. But it fails because it was not properly executed.
People always talk about Execution Strategy and that it is part of the main strategy. Oh..come on, give them a break… I wonder why people consider execution like a railroad, which has got predefined directions, milestones, and stations.
I say execution is a partnership – together we achieve the Goals.
With this thought, I say execution is a service. Every execution is different from the rest, and that is how we enjoy the journey of marketing services. We always propose the best path forward, with options for other cost-effective journeys. And, we also know that the proposals discussed are just for trust-building, work scope, and budget finalization. While the actual work might be slightly different, that is where we enjoy improvisation and new challenges.
I have been serving clients on various Email Marketing platforms for over 3 years, while my overall experience in Marketing Services is over 18 years. During the last 12 months, I got certified by Mailchimp, Google, and others for my skills in Email & Digital Marketing. I help businesses get better conversion rates and more leads by optimizing their campaign strategies, creating data-driven A/B testing roadmaps, and building high-converting landing pages.
By understanding the business needs in terms of customer lifecycle management, I can suggest and implement the best path economical to your business. For example, there are so many independent apps that are used for Sales, Marketing, and CRM, and all these can be done together in HubSpot, but for many businesses, HubSpot becomes very expensive. So, I can suggest different options to each of Sales, Marketing, and CRM, and also integrate them all with integrators like Zapier.
We are Partner to leading SAAS Platforms
Partner to: Mailchimp, Sendinblue, Moosend, Klaviyo and others.
Mailchimp Foundations Certification by Mailchimp
Use Mailchimp to Build an E-mail Marketing Campaign - Authorized by Coursera Project Network
Certification for Email Marketing - Sendinblue Academy
The Fundamentals of Digital Marketing - Google Digital Garage