Where do Cold Email Campaigns fit in?

The Simple Answer: To non-subscribers.

Any Email Campaign which is sent to contacts who are not subscribed, has to be run on the Cold Email Platform. It's a pure Sales Outreach program, which needs a steady and focused approach, with a clear week-wise schedule of actions. Anyone with an email inbox knows that, when it comes to sales, cold outreach is one of the most popular techniques today. Your potential clients are being constantly bombarded by cold emails, and many of them are from your direct competitors. If you want to stand out in their inbox and get that reply, you’re going to need to put some real effort in and dig below the surface. Just like traditional advertising, it’s important that your cold email grabs attention and motivates action. No one enjoys receiving boring emails, and selling generic products and services.

If the idea of creating a compelling email campaign seems a bit overwhelming, don’t panic! We’re here to help you with every step, from writing an email that will appeal to your ideal client, to making sure it’s delivered to the right person. We’ll even show you how to add an extra sprinkle of magic that’ll have potential clients filling your inbox with replies.

What's with Marketing Automation? How is it going to benefit my Business?

The Simple Answer: is to use predefined rules to trigger email messages based on specific actions customers take—or don’t take.

With Email Marketing Automations, you can create targeted emails that send when triggered by a specific date, event, or contact's activity. There are variety of automation options with pre-selected triggers and other settings, so you can quickly find and create the right campaign for your business needs. You can also create a custom automation from scratch.

Types of Workflows good for the Business

  1. Date Based Sequences - New Year, Birthday, Anniversary, Independence Day, etc.

  2. Event-Based Sequences - Subscription, Onboarding, Parting, Profile Updates, etc

  3. Festival-Based Sequences - Holidays, Festivals, etc.

  4. Other triggers like Win-back, Customer rewards, etc.

How to Create Effective Email CTAs (Call To Actions)?

A CTA is a prompt for the reader to click through to take the desired action. It’s typically a button or a link with descriptive, actionable text, such as “Shop now,” “Donate,” “Register today,” “Read more,” etc.

1. Start with a compelling verb: The most important element of CTA copy is the verb. Some are:

  • Shop the sale

  • Get 50% off

  • Buy now

  • Order today

2. Additionally, you can include CTAs within the email copy to increase your chances of users clicking on the link.

3. Although recipients check their email on various devices, 61.9% of them will open your emails on their mobile devices.

4. Utilize A/B tests: Testing small changes to the CTA allows you to determine the most effective action verbs, placement, and design. When A/B testing, be sure to test one element at a time to find out exactly what makes a difference.

Are your emails going to spam and not in the Inbox?

Even the most seasoned email marketers experience email delivery issues—it happens all the time. That’s where we come in! We’re here to help you get back into the inbox and avoid the spam folder altogether.

The Email content is vital for communicating, but always avoid:

  • Renting, purchasing, or co-registering an email from a third party

  • Sharing or using a shared list with a partner

  • Scraping emails or using a robot to collect emails—known as email harvesting—puts you squarely into the spam folder

Using a double opt-in ensures that subscribers are consenting to receive your emails by sending them a confirmation or welcome email that requires action, usually in the form of a check box or link agreeing to terms.

Start tracking with the following basic metrics:

  • Spam complaints

  • Open rates

  • Click through rates

  • Delivery rates